BRACAU 27 BLOG'S

Waldemar from the Interactive Art Director Class 10 packed his bags a few months ago to try his luck as an intern at W+K in Tokyo. In true Hyper Island style he has summarized his internship as a list containing 1o reflections.
Read them here

A new nation was launched last night at 9.pm. Its citizens consists of the Interactive Art Director Students at Hyper Island. Click here to find out more.

Ideas - The Cloudanian Way from Cloudania on Vimeo.

6 months of Hyper Island in 1 minute from Karolina Brantås on Vimeo.

photo:Resumé.se

Interactive Art Director students Azin Ashourvan and Hanna Wittmark have been hand-picked by Goodby, Silverstein & Partners for a job at the famous agency after presenting a sucessful case brief in a module that was lead by creatives from Goodby.

The job, which is a four month internship starts at the end of march. Hanna and Azin's Baby Talk is a brief for a product that should be able to generate a revenu at stimulate the five senses at the same time. Watch the brief here


Read the interview in the Swedish trade magazine Resumé here (in Swedish)

Apply to the Hyper Island Recruitment Tour at Hyper Island's Recruitment Tour is kicking off on November 7th, making stops in Amsterdam and Oslo.

Cas Lemmens, Interactive Art Director student who will be at the Recruitment Tour day in Amsterdam, answered some questions that those who are considering applying for the tour might ask themselves.


What's it like being a Hyper Island student?
Being a Hyper Island student is one of the best experiences in my life. In the three months I've been here, I learned so much about myself, how I work, how I act in groups and most of all how I can improve myself. Everyone at Hyper is really open, and can't wait to help you with problems you have. Each and every one of the student has a personal field of interest, which brings a great learning experience when you ask them for help.
And beside that you have the parties, gaming contests, daily laughs and unique experiences you'll cherish for the rest of you life.

Why should I go to the Recruitment Tour?
Because the day is just full of new experiences. First of all, you get the chance to meet really interesting people who have the same interests as you but with a different view on it. There's a lot of time to mingle with them, so by the end of the day, you go home with a bunch of new friends.
And secondly, you get a taste of how Hyper Island works, and how it is to study there. It's a small appetizer that gives you a sense of the main dish.

Is the interview scary?
It was one of the most difficult interviews I ever did actually. I didn't know what to expect, and the permanent pokerfaces didn't make it easier. But when you step out of the interview, you realize there is nothing to expect, nor to prepare. You just have to go in and be yourself.

What did you learn at your Recruitment Tour day?
The best thing about the Recruitment Tour were the other attendees. I met people from all around the world, and by the end of the day I knew a lot more about different cultures and countries. It was nice to meet those people, and you got a feeling how it would be to work in group with different cultures.

What have you learned from working with students from different countries?
It's very rewarding. You handle problems a lot more efficient since you see it from many different perspectives. And the creative process becomes a lot richer. You get inspired by stories, pictures, experiences that your friends will share. It's probably the most attractive thing of Hyper Island, in my opinion.

I'm really interested in Hyper Island, but I'm unsure if I have enough computer/software knowledge. What's your advice?
Hyper Island does not expect any great computer/software knowledge at all. They focus on group dynamics, and being a good leader. You work on several projects, every time with a different group. And the more diverse the group is, the more exciting the project will be. People who have a good computer knowledge are handy, but certainly not the only thing that is necessary. We need copywriters, actors, clothing designers, music specialists, sport fans, happy cookers, ... you name it! Any field of interest will come in handy what so ever. Be proud of what you know, it will be handled with all the respect it needs!

Top three reasons I should go to Recruitment Tour in Amsterdam?
1. You'll meet very interesting and awesome people.
2. You'll get a small taste of what Hyper Island has to offer you.
3. You'll just have a great day and a unique experience.


Thank you, Cas!

Apply to the Hyper Island Recruitment Tour at:
http://tour.hyperisland.se/

Photo: Waldemar Wegelin, Interactive Art Director 2010 Stockholm

Interactive Art Director 2010 Stockholm student group Lap of Luxury consists of Swedes Kenneth Larsen, Simon Schlyter, Maira Serra from Spain, and Sougwen Chung from Canada.

The group is currently working on cutting-edge social media concepts for furniture giant, IKEA.
To follow the group's progress as well as daily task challenges as a group, such as the video below, visit:
http://lapofluxury.tumblr.com/ - or follow them on Twitter.

Congratulations to Interactive Art Director 2010 Stockholm students Waldemar Wegelin, Nathan Ross and Robbin Ingvarsson for winning Tribal DDB and Lipton's Digital Days Creative Contest!


The three went to Paris last week to present their idea and work in front of the Tribal DDB team and Garth Woolley, the global brand manager of Lipton.

How did you end up working together?
We (Robbin & Waldemar) worked together in a previous school project. We enjoyed that, so when we got the brief from Tribal DDB and Lipton it felt natural to continue with our collaboration. Nathan joined in as the missing piece and our group was formed.

How come you submitted to the contest in the first place?
The brief arrived immediately after our second module where our very inspiring project leader Henrik (kudos!) armed us with tools for generating and developing ideas. This challenge looked like a perfect opportunity to practice and use those toy on our own. And obviously we were excited about having the chance for a trip to Paris.

What was the brief about?
It was about finding a solution that would connect Lipton Ice Tea and their message "Drink Positive" with its audience. The criteria was that it would have to be innovative; something that simply could not have been possibly five years ago.

What's your concept about?
We call it the "Smile Experiment", basically it's about bringing the Lipton Ice Tea message to life and connecting it to Lipton's target audience in a really cool way. Think emotional browsing... for the moment though we can't give away too much information because we're Tribal DDB and Lipton are looking for a way to produce our idea.

What if you win?
We did win! We went to Paris thursday morning and presented to the client, Tribal DDB and a bunch of other people visiting the Digital Days. The client loved it and we've received nothing but praise from everyone involved. Bringing our idea to life will initially mean a lot of planning and testing on behalf of Lipton and Tribal DDB. For us, this means that we not only won a competition and a piece for our portfolio – but also a chance to get our idea produced. Maybe even more trips to Paris or London, fingers crossed.

Any new learnings?
Lots! First of all about the work progress and the great value of having tools and structure for generating ideas. Secondly that don't settle for an idea before you get that special butterfly feeling in your stomach. We generated a couple of hundred ideas, lots of bad ones and about three "good enough" and in the end this one that filled our criterias of being both great and innovative. For the presentation we created a case movie. Despite of being a bit persuasive the movie also made us think ahead and plan exactly what we we're gonna say to whom. We ended up rewriting the script a couple of times and each time made the idea and our common understanding of the possibilities even greater.

Feature dreams, where would you like to end up?
Answering this questions while sipping a cappuccino next to the impressive Notre Dame, it's tempting to say Paris. But honestly, time will tell. It's not so much about a certain place in the world as about finding a nice atmosphere with values focused on creating idea driven work. Nathan is excited about Japan as a place to work, we are still spinning the globe.


Thank you Robbin, Wal and Nathan!
________________________________________________

Congratulations also to the following students whose projects made it to the final stages of the contest:
Azin Ashourvan
Gro Larsson
Lasse Korsgaard
Jone Eskilsson
Minna Johans
Magnus Karlsson
Alexander Kristensen

Photo: Stefan Leijon, Digital Media 2011 Stockholm
The Digital Media and Interactive Art Director students in Stockholm are listening to a lecture about the zone between art, technology and biology by Lucy McRae.