Friday, February 12, 2010
Last night Danish architect Bjarke Ingels talked at Hyper Island Sessions. The talk was on the architect’s view on the world, his visions and philosophy as he showed various examples of his bureau BIG's (Bjarke Ingels Group) work. Bjarke is known for his playful and humoristic way of doing things in combination with a strong social and analytic pathos
Later he was joined by Swedish architects Bolle Tham och Martin Videgård who talked about the architect’s social responsibility with Bjarke and the audience. Emma Rost, editor in cheif for Room, moderated the discussion
Friday, October 30, 2009
David Erixon, Brand Director at Vodafone, visited Hyper Island Session on Thursday last week. David co-founded Hyper Island in 1995 as well as web agency Doberman.
During his lecture, David discussed the fragmentation of the media landscape and how traditional media channels have lost both effect and influence in a very short amount of time. David also discussed how traditional advertising has problems with reaching social networks and today's changeable consumers. Tomorrow's advertising must be based on good products and giving something fundamentally valuable to the consumer.
As an example, David showcased Vodaphone's new service Vodaphone 360, which has been developed based on these premises.