BRACAU 27 BLOG'S

Saatchi & Saatchi in Stockholm recently recruited Anders Ekman and Erik Hiort af Ornäs, graduates from the Digital Media Program at Hyper Island in Stockholm.

"It's in their blood", says Adam Kjer, Creative Director at Saatchi who, in concurrence with the CEO, Hans Sydow expresses that "digital is no longer a choice it is an integrated part of every assignment". That is why they have chosen to employ Hyper Island students, to increase the agency's digital competence.

Read the full article published in Resumé here (in Swedish)

Swedish Metro also picked up the story.

Digital Media 2010 Stockholm student Sanna Wickman tells Web Designer Magazine about her class' promotion site 53 Colors.


Says Sanna; "To get attention by the digital media industry it just isn’t enough to shout as loud as you can, you have to have something important to say and say it in a creative way. (...) The challenge for us as students was also to find that exact tone of voice that is suited for our target audience; the industry, and to be present not only on our own site but also where the industry already is: in social media and forums that they visit every day.

The short term benefits is that the project gives all of the students a chance to be exposed and promoted in the industry, so that we more easily can get internships and get to know the industry and the people within it. The long term benefit is that we through the process learn about marketing and promotion, by actually doing it! We learn the tools of branding, strategy, and public relations, which will be useful throughout our coming careers."

Click here to read the rest of the interview!