Tuesday, March 2, 2010
Starting 2010 the Swedish military service is no longer mandatory. The Armed Forces are looking to attract talent – brain rather than muscles – to fullfill their missions abroad. Our student's challenge was to rebrand the Swedish Armed Forces from a traditional defensive collective into a modern employeer. How did they do it? Interactive Art Director students Robbin Ingvarsson, Fredrik Holmberg, Kristina Herngren, Anke Buchta, Simon Schlüter & Waldemar Wegelin made a movie about the process:
Hansa Pact for the Swedish Armed Forces from Anke Buchta on Vimeo.
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