Thursday, December 20, 2007
On the 17th of December five students from Hyper Island, Karlskrona, launched a competition on Facebook. The application is called Top The Tune and it challenges the public to send in interpretations of classic entries from the Swedish Eurovision Song Contest. Both video- and photo entries are accepted and the users can submit their interpretations by sending an MMS or via the application's file uploader.
The Top The Tune player
The Swedish Facebook campaign is an initiative from the Melodifestivalen 2008 Karlskrona marketing group. They requested a smart and new thinking web solution with user generated content.
The Top The Tune application
The thematic challenges are running in two week-long cycles and there are brand new iPod Nanos up for grabs! The first competition cycle runs between Monday Dec 17 and Saturday Dec 29 2007, the theme for the first round is "Melodifestivalen 2006". It is the users of Top The Tune who elect the winner by rating 'thumbs up' or 'thumbs down' - the most popular entry wins.
The application users can comment and discuss the entries on the Top The Tune Facebook page, it is also here that new announcements, events and prizes will be posted.
The Top The Tune page on Facebook.
Add Top The Tune to your profile and submit your entry today!