Friday, July 23, 2010
We're stepping up our stateside presence with the help of a new adviser, former head of Wieden + Kennedy, New York, Buz Sawyer. Mr. Sawyer has joined Hyper Island to lead its U.S. expansion strategy after leaving his post as managing director of Wieden + Kennedy in April.
While Mr. Sawyer, a strategic development adviser, admits he's not a digital expert, he believes his experience clocking time at agencies affords Hyper Island the chance to better attract candidates to its program from U.S. shops. "They know digital, they know education, but what they don't know is the U.S. ad agency business," said Mr. Sawyer of his new employer. "My job is to figure out strategies for them to grow, both short and long term." Read the full article here
(via Creativity Online)