Wednesday, March 4, 2009
Earlier this year, we told you that on February 14th, ten Hyper Island students were going to Berlin to paint a 15 meters wide wall at Tempelhofer Ufer 36.
We caught up with Digital Media 2010 Stockholm student Maja Bergstrand, who told us more about how they ended up with the final design;
About three weeks before traveling to Berlin, we met with Georg Herliz of Kollektivlivet, who had helped us with information regarding Berlin and Graffiti-painting in general. Kollektivlivet had shown a great deal of interest in the project and asked if they could be part of the actual painting. We thought that a collaboration was a fun idea and decided it'd give us a chance to experience partnering with an external workgroup.
We briefed George about our class promotion plans for module Marketing & Promotion and gave Kollektivlivet a few guiding words; fellowship and passion among others. We asked for a motif that didn't only appeal to our class, but also to other passer-bys. Our group then put together a mood board and were excited to see Kollektivlivet's proposal. After collaborating on details, we came to a result with a simple graphic message mixed with subtle detailed elements.
We aimed for simplicity as the wall can be seen from the Berlin subway trains, and we love the explosion of colors!
Thanks Maja!
To find out more about the project, check out the group's Berlin blog or join their Facebook Group.
The students would like to thank their sponsors: