BRACAU 27 BLOG'S

Goodby Silverstein & Partners, who visited Hyper Island this fall, have been named "Agency of the Year" by prestigious industry magazine Ad Age. In an interview in the magazine Rich Silverstein said the following:

We used to recycle talent from Wieden [and] Chiat -- a mutual-aid society of creative professionals," says partner Mr. Simpson. New hires include a rapper known on YouTube as Jelly Donut, a car expert who Mr. Goodby says knows almost everything about every car that's ever been on the market and a founder of an improv group called Killing My Lobster. It also includes students from Sweden's Hyper Island digital-media and management school, where one of the agency's recruiters, Zach Canfield, went to teach a class to get to know prospects before hiring from a résumé.