Sunday, February 3, 2008
Goodby Silverstein & Partners, who visited Hyper Island this fall, have been named "Agency of the Year" by prestigious industry magazine Ad Age. In an interview in the magazine Rich Silverstein said the following:
We used to recycle talent from Wieden [and] Chiat -- a mutual-aid society of creative professionals," says partner Mr. Simpson. New hires include a rapper known on YouTube as Jelly Donut, a car expert who Mr. Goodby says knows almost everything about every car that's ever been on the market and a founder of an improv group called Killing My Lobster. It also includes students from Sweden's Hyper Island digital-media and management school, where one of the agency's recruiters, Zach Canfield, went to teach a class to get to know prospects before hiring from a résumé.
Read the full story here.
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