Wednesday, October 15, 2008
We first wrote about Hyper Island students' final project for WESC in May last year. Crew 11 students Hanna Lundgren, Svetlana Bogatcheva, Hampus Hansson, Martin Klausen, Jonas Svensson and Alexander Svensson collaborated with Starcom in creating the successful campaign "Let's get physical" & "The Fashionably Loud Headphone Launch", which resulted in WESC selling over 200.000 headphones.
The work was awarded at the M&M Awards in London on September 11th where it was commended in category "Best Consumer Goods Campaign", and highly commended in "Best Use of the Web". The campaign was also nominated in "Best Use of Branded Content" and "Best Youth Campaign".
Part of the Hyper Island team and now WESC employee, Hanna Lundgren, accepted the award together with Konrad Bergström, WESC, Fredrik Svensson and Johan Falk, both from Starcom.
Congratulations!
Photo courtesy of Dagens Media.
Thursday, May 10, 2007
Six of our Crew 11 students have teamed up wtih WeSC for their final project. They have already released two out of three phases in what is to be the stepping stone for WeSC on the web. They are currently working on the last phase, the WeSC site itself, that will be completed in time for their graduation in mid June.
Please go check out what they have accomplished so far: wesc.com/letsgetphysical - Maybe you too want to upload a track and get some free WeSC headphones?
