BRACAU 27 BLOG'S

Hyper Island is proud to announce that Anders Sjöstedt will be representing Hyper Island in New York City.

Up until recently Anders has been in charge of Sweden's largest cubator "Minc" and he’s also been running the management consultancy "YalaYala" in Copenhagen. Anders works as a writer and is frequently hired as speaker on the subjects innovation and growth around in Sweden. He also holds the position as director of "Swedish Creative Industries".

Starting September 14th this year, Anders will be responsible for all Hyper Island activities in New York City.

"This means that we’ll be able to work really close with what looks like the next big Hyper Island branch. The presence of Anders in NYC will help to keep our service level high in the city of cities", says Hyper Island CEO, Mattias Hansson.

Hyper Island already has a partner in the US; the new education effort Boulder Digital Works at The University of Colorado.
Read more here: http://bdw.colorado.edu

Hyper Island students have chosen to go to the US for internships and to work at agencies for more than 14 years now.

"In many ways, Hyper Island has a stronger brand in New York than in Sweden. The fight to succeed in the world's most important market will be a challenge, but many doors are already open for us here", says Anders Sjöstedt.

The first education effort for Hyper Island in NYC will be a Hyper Island Master Class for Executives together with the One Club on October 15th - 17th, 2009.
Read more here:
http://masterclasses.oneshow.org

For more information, please contact Anders Sjöstedt:
anders.sjostedt@hyperisland.se
+1 917 981 0302

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Hi Anders! What's your view on Hyper Island and why did you choose to get involved?
Hyper Island has an aim to be the best in the world at what you do, you constantly improve yourselves and the brand is very strong internationally. To be involved in such a context is always great. I was trained at The KaosPilots, a Danish management school, and their way of challenging students is very similar to how Hyper Island works. I feel at home!

How's the business climate in NYC right now?
Everybody always struggles in New York, whether the threat is competition or recession, but the current situation leaves space for new solutions. Most people tell me that they have just as much work as before, maybe even more, but that they are asked to come up with more clever and less costly solutions. That requires creative skill, which is good for every city.

Why is there a need for Hyper Island in NYC?
Despite what one might think, most training in the US, even on advanced levels, is very traditional. The teachers talk and show, the class listens and copies. All training at Hyper Island aims at boosting individual skills, which requires teamwork, hard-core client cases and a focus on the participant's personal goals. This makes Hyper Island unique.

Where can those interested visit Hyper Island in NYC?
We're scouting for a location for the new school. Until that is settled, you can meet us at The One Club on East 26 Street. Me, you can usually find daytime at 11th Street Café, evenings at the free tennis courts on Essex street and nights at Joseph Leonard on Waverly.


Anders moved to New York in February 2009 because it's the best city in the world. When he doesn't work for Hyper Island, he tries to improve his tennis skills, consults the cotton industry on Barbados and checks out his B&B in Spain. He's a proud Aquarian, speaks six languages and has a very cute boyfriend.

The first Hyper Island Master Class for Executives in New York City will be offered on October 15th - 17th 2009 together with highly respected organization The One Club.

Register and read more here:
masterclasses.oneshow.org

Beginning November 1st 2009, Hyper Island will have representation in New York City and will mainly start offering tailor-made courses in digital for the industry. There is a huge need for training on spot in New York City, the clients are present and, according to the industry, no other educational institute as Hyper Island exists in the U.S.

"Executives are always right... But in one important question they are usually wrong - they also need continuous, off work, training. Hyper Island Master Class is tailor made to perfectly suit this demanding group’s specific needs. Anyone who take the chance to knowledge-boost The Hyper Island Way will be deeply rewarded", says Mattias Hansson, CEO, Hyper Island.

The Hyper Island Master Class for Executives is open for all professionals who feel that they need to raise their knowledge about digital and interactive communication.

"We are more than happy to make it possible for Executives in the communications industry to take a Hyper Island Master Class in New York City. The US industry professionals that has been traveling to Sweden to experience Hyper Island over the years have always asked us when we will offer the same opportunity on US soil. That time is now", says Mattias Hansson, CEO, Hyper Island.

After more than 14 years in Sweden, world renown Swedish education company Hyper Island earlier this year declared its new partnership with Boulder Digital Works in Colorado, U.S and will be offering unique short courses including Understanding Group Leadership and Hyper Island Master Classes for Creatives, Project Managers, and Strategists for the first time in the U.S. Register and read more here: bdw.colorado.edu

Hyper Island has already started the journey of internationalization. Since the start in 1996, Hyper Island has always taken on international students. All programs are conducted in English. This year Hyper Island has students from 14 different countries in the long-term programs, which makes Hyper Island one of the most international private educational companies in Sweden.

“This year we will be offering tailor-made courses based on the Hyper Island model throughout North America. I would be very surprised if we don’t offer full-time educational programs in the U.S within a couple of years”, says Mattias Hansson, CEO, Hyper Island.

For more information:
www.hyperisland.se